Full Funnel GROWTH Marketing Blog

Thought Leadership from TrueVoice Growth Marketing™

December 12, 2023
Reimagining Marketing Teams in the Age of Generative AI

The emergence of generative AI in the marketing world is a transformative event, mirroring historical shifts in how organizations are structured. The evolution from the traditional organizational charts, introduced by the New York and Erie Railroad in 1855 to maintain hierarchical control, to the agile pod models focusing on efficiency and collaboration, marks significant milestones in organizational development. Now, as we stand at the cusp of integrating generative AI, we are witnessing another profound shift. This new era challenges us to reimagine organizational dynamics, adding a dimension of intelligent automation and data-driven decision making to the mix.

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November 28, 2023
Celebrating One Year of Innovation: TrueVoice’s Journey with GenAI

As we mark the first anniversary of the public launch of ChatGPT, we at TrueVoice reflect on a year of groundbreaking exploration and integration of this transformative technology. Building on our long-standing experience in leveraging traditional AI, our journey has been driven by a commitment to unlocking the full potential of generative AI for our clients, particularly in the highly regulated industries we serve. This endeavor represents a natural progression of our expertise, as we continue to evolve and adapt to the latest advancements in AI technology.

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November 20, 2023
Embracing the Creative Chaos: Generative AI as an Unlikely Marketing Muse

In an insightful sequence for The New Yorker's November 20, 2023, A.I. Issue, artist Christoph Niemann presents a tableau both humorous and thought-provoking: an artist, struck by creative block, is 'rescued' by Till-E, a well-meaning bot who takes over the artistic endeavor. Niemann's cover, with its biting humor, wittily confronts the unintended consequences of deploying artificial intelligence as a solution to challenges in the artistic imagination. His work, a subtle dance between satire and foresight, prompts us to question the intersection of AI and human creativity in marketing just as much as in art. This leads us to reflect upon the role of generative AI in financial marketing strategy—where the cover's narrative seems to parallel the evolving landscape of AI in strategic creativity.

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November 14, 2023
TrueVoice Growth Marketing™ Wins Healthcare Marketing Impact Award’s Campaign of The Year for Second Consecutive Year

TrueVoice Growth Marketing™ was recently honored by Modern Healthcare with a Silver Award for Campaign of the Year in the Provider/Insurer category at its 2023 Healthcare Marketing Impact Awards. The award recognized TrueVoice's outstanding Health Insurance Agent Engagement and Recruitment growth marketing campaign for its long-time client partner, Humana.

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November 8, 2023
How Generative AI Can Augment Your Annual Marketing Planning Process

Last week, I had the honor of participating in the 2023 Gramercy Institute Forum panel on artificial intelligence in financial marketing. As a panelist, I engaged in thought-provoking discussions around the current and future implications of AI for financial services institutions’ marketing strategies and operations. This blog post represents some key takeaways and perspectives coming out of the forum.

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September 7, 2023
Unleashing Full Funnel Growth Marketing: Overcoming Barriers in the Financial Sector

The modern financial landscape is constantly evolving, driven by advancements in technology, heightened competition, and changing consumer expectations. In this dynamic environment, financial institutions face the urgent need for sustained growth. As CEOs increasingly view marketing as the primary engine for growth, there is a glaring disparity - only 18% of CMOs are confident in their teams' capability to meet this challenge. This disparity underscores the critical importance of a transformative approach known as Full Funnel Growth Marketing (FFGM) in the financial sector.

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August 3, 2023
Measurable Growth Marketing Success Depends On Managing Change

Unsuccessful change management is increasingly relevant for companies leaning into full-funnel marketing. Why? Because a successful marketing transformation requires a committed focus on organizational change management. By focusing on change management, marketing leaders can take steps to stop resistance before it snowballs.

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July 11, 2023
Measurable Growth Marketing Success Requires a “Test and Learn” Approach

Startups call it “Fail Fast, Fail Often.” In digital marketing, we call it the “Test and Learn” approach. Why? Because the best performance in growth marketing comes from innovation. And innovation comes from analyzing the information, testing something new, and changing course in response to the results.

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June 6, 2023
Measurable Growth Marketing Success Means Measuring Across the Funnel

Marketing and sales campaigns today are spread across channels like paid media, email, and social, creating a fragmented modern customer journey that’s anything but straightforward.

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May 11, 2023
Measurable Growth Marketing Success Requires You to Align Your Operating Model

Marketing’s seismic shift to digital has had an impact on every facet of doing business. Many companies feel pressure to learn from digitally native companies and question the status quo, especially when it comes to creating synchronicity and alignment between the roles of marketing and sales.

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April 4, 2023
Measurable Growth Marketing Success Starts With Know Your Audience

In a previous blog, I shared how TrueVoice helped one of our wealth management clients leverage the power of full funnel growth marketing to grow assets under management by $5 billion. The results were powered by a full funnel growth marketing solution that enabled the client to leverage every part of the customer journey, at every stage of the funnel, in real time to build and optimize demand; increase and convert more qualified leads; and better retain and grow clients.

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March 9, 2023
Want Revenue Growth? Full Funnel Growth Begins With Access to The True Voice of Your Customers

Businesses today, especially highly regulated businesses, are engaging with an incredibly mature digital marketing ecosystem. They have the opportunity to be very targeted in what they share, where, and who they reach. But without a deep understanding of the motivations and real behaviors of their target audiences, these companies cannot create the most robust possible marketing, sales, and retention strategies — and cannot realize the full potential of the company’s value.

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February 15, 2023
Marketers Must Adopt A Growth Mindset To Fix A Broken Lead Funnel

When CMOs face pressure to grow revenue, adopting a growth mindset to break down silos in the sales funnel isn’t a risk, it’s a necessity.

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November 22, 2022
TrueVoice Growth Marketing™ recognized as a winner of Modern Healthcare's 2022 Healthcare Marketing Impact Awards

Modern Healthcare recently selected TrueVoice Growth Marketing as a winner of its 2022 Healthcare Marketing Impact Awards. TrueVoice received the Silver Award for Campaign of the Year in the Provider/Insurer category for its successful Health Insurance Agent Engagement and Recruitment growth marketing campaign for long-time client partner, Humana.

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July 28, 2022
TrueVoice’s Five Keys to Growth Marketing Success Will Make Any Marketer a Rockstar

TrueVoice’s Kurt Genden shares on Ian Truscott's Rockstar CMO podcast the five keys that will turn any marketing department into a growth engine and every marketer into a rockstar.

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March 4, 2022
Adopting a Full Funnel Marketing Philosophy Is the Key for CMOs Driving Change & Creating Value Fast in 2022

In this time of dramatic upheaval and change, marketers have an unprecedented opportunity to take their place in the corporate spotlight and change the perception of marketing as a cost center to create the new reality of marketing as an essential driver of revenue growth.

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February 1, 2022
Reaching Customers Demands Marketers Focus on 3 Key Areas, But a Single View of Data Rules Them All

Content Marketing. Personalized and Contextual Experiences. Intent Marketing. These are the three key areas that marketers need to focus on to provide their potential buyers with an exceptional brand experience and to start to build brand trust, according to a recent article from B2B Marketing.

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January 24, 2022
Are You Really All That Customer Centric? Not Without a Single View of Data & A Shared Operating Model

Are you really as “customer centric” as you think you are? Global executives rank customer experience as the top business priority. And yet, according to a recent Harvard Business Review report, only 15% of companies actually have a single view of customer data and the organizational structure to leverage those insights in a meaningful way.

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January 14, 2022
6 Key Reasons Why Now Is a Critical Time for Marketers To Lean into Full Funnel Marketing

The concept of full funnel marketing has been around for years, but most companies in highly regulated industries have been unable to overcome the organizational and technological barriers to implementing it effectively.

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December 16, 2021
How A Wealth Management Company Embraced Full Funnel Marketing To Drive $5 Billion in New Revenue: Five Keys to Success

The ability to focus and drive success with full funnel marketing transformed marketing into a revenue driver at a leading wealth management company, resulting in $5 billion in new revenue -- $1 billion above target. In a recent TrueVoice webinar, Utkarsh Patel, Chief Digital and Marketing Officer at Wealth Enhancement Group, discussed how TrueVoice’s revolutionary ACCESS powered the five keys to success in full funnel growth marketing.

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