December 9, 2022

TrueVoice Growth Marketing™ recognized as a winner of Modern Healthcare's 2022 Healthcare Marketing Impact Awards

Modern Healthcare recently selected TrueVoice Growth Marketing™ as a winner of its2022 Healthcare Marketing Impact Awards. TrueVoice received the Silver Award for Campaign of the Year in the Provider/Insurer category for its successful Health Insurance Agent Engagement and Recruitment growth marketing campaign for long-time client partner, Humana.

The Healthcare Marketing Impact Awards are designed to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms. Humana was the only national health insurer to be recognized in the high-profile annual award program.

“Our marketing organization is thrilled to have the work of our team and our partner, TrueVoice Growth Marketing, recognized by Modern Healthcare,” said Katie Lee, Associate Vice President of GMS Marketing &Communications at Humana. “Our adoption of full funnel marketing is empowering us to harness our complete range of capabilities to increase the impact of our campaigns and drive measurable growth for our businesses.”

Honorees were chosen from across the nation for the best campaigns that advance efforts to deliver high quality, affordable, and accessible health care; promote the health of individuals, groups, and communities; and help organizations grow and thrive.

“This year’s winners of Modern Healthcare’s Marketing Impact Awards excelled at finding creative ways to cut through the noise with messaging that was personal, educational, and frequently, a call to action,” said Mary Ellen Podmolik, editor of Modern Healthcare. “These are some of the organizations and campaigns to emulate."

“We are so pleased to have our work for Humana recognized by the health industry,” said Kurt Genden, Managing Partner of TrueVoice. “By adopting an audience-first approach, Humana was able to benefit from TrueVoice’s unparalleled access to agents and brokers, which was leveraged to orchestrate omnichannel, integrated campaign journeys that increased agent engagement and conversion by more than1,000%.”

About TrueVoice
TrueVoice Growth Marketing™ is a growth marketing agency that unleashes the full power of full-funnel marketing to accelerate demand, increase qualified leads, and drive meaningful growth. We use AI and precision targeting to help clients in complex highly regulated industries find their most valuable customers and nurture their experiences across the marketing funnel. TrueVoice is a Dun & Bradstreet Open Ratings top performer and trusted partner to Fortune 100 clients across an array of sectors including government, healthcare, insurance, financial services, and manufacturing.

Transform engagement with an audience-first approach
Full funnel growth marketing is the only way to achieve your organization’s full potential. Download our case study to understand how TrueVoice leverages its proprietary audience access to guide multi-touch, integrated campaign journeys to improve and grow demand, leads, acquisition and revenue.